From 8 PM the after-party starts: open to everyone, free for BabelCampers, 50 CZK for others. Join us for drinks, networking and fun :)
Some deephouse to start chillin'!
22:30 Max W.
A young Prague based DJ from Electro Swing Bohemia label run by famous Malalata DJs.
01:00 Peter Pea
Local legend and a man who started iDJ.cz - a multitalented performer!
In last 5 years, social media traffic on media websites is becoming more and more significant. Some of the websites have more than 75 % of social media traffic, much more than Google traffic. Daniel will speak about steps what to do to get more traffic from Social media, especially Facebook. And more traffic means more revenues from advertisers.
How to create a buzz about your company by providing excellent customer support.
Customer Support Specialist at a Polish start-up Codility. Dedicated to wow customers and create a network of customer support professionals in Europe.
Czech Republic is a country with the world’s highest consumption of beer per person per year. So it’s no wonder we take beer really seriously – and it is true when we speak about marketing too. As beer drinking is definitely a truly social activity, breweries are among companies understanding the importance of Facebook (or other social media)… So lets check them out! We call for breweries brave enough to test their social media presence! Come to BabelCamp and show the audience what you do in social media! Bring your case studies, charts, numbers, amaze us with the real results of what you did with your FB apps! The audience will watch you trying and then vote for the winner – who will get the Social Beer Champion Award!
with growing influence of social networks and their active users, significant number of company employees spend time online. With this fact comes a huge potential of using their (online) voice to promote company's brand, products and achievements among their friends. In my presentation, I will cover successful case studies of employee ambassador programs, social network employee policies from famous brands and existing tools that help marketers harness the power of their co-workers on social networks.
Co-founder and CTO of meevl – SaaS that helps companies increase their brand awareness and engage employees at the same time. Co-organizer of Startup Weekend Bratislava. Social media addict :)
I would like to provide a pragmatic and practical insight into the use of social media marketing among nonprofit organisations. It is useful to have such insight for private sector marketeurs as well, because even marketeurs donate money or volunteer from time to time. So it is important that they know how to identify good or fake nonprofits and how to help them effectively, providing help in social media marketing.
Are you curious about what it's like to work for Facebook? Arm yourself with questions and listen to the ins and outs of Facebook practices solutions and the culture that defines the leading social network! Katarina will reveal everything about working in the Facebook HQ.Struggling with Facebook advertising rules and policies? All questions and topics about Facebook advertising policies, penalties, and advices on Facebook customer service will be answered. With Katarina's recommendations you will have the knowledge to avoid any potential penalties, and the tools to execute a flawless Facebook advertising strategy!
Katarina Carda was the first Czech employee in the Sales&Marketing team in the Facebook HQ in Dublin. After 2 years she returned to the Czech Republic and began working for Socialbakers as a specialist in Facebook advertising.
Building tools to distribute Video and Fotos content across social Media Channel, measure in real time succes How to optimize any Webpage blog for Media in Facebook & Twitter to share and measure Metrics in real time change shared content dynamic
Metacowboy wears 3 hats – Social Media, Film & Geek. Digital Media & Developer at Metaprime Studio, Video & Visual APP Solution for Media distribution. Games with VSEO Analytics Tutor on free time. Crowdsourcer of the first hour.
What is the story behind the biggest online marketing conference in the Central Europe - Marketing Festival? What is the business behind it? Which kind of data do we use? How do we attract the Polish, Hungarian, Norwegian or even African audience through social media and how do we sell tickets to them? Why do we believe we will sell 1 000 tickets for not a very low price?
Organizer of Marketing Festival conference that will take place in Brno in November – over 1000 guests, great speakers – how to set up such a conference in Brno without a big company or tradition?
I would like to introduce you to one of the most popular studying programme on Faculty of Arts, Charles University in Prague, @stunome (New Media Studies). Show you what we are working on with our students, where you can meet them and share with you a little bit of our love for new media. I explain why and how we started with brand "Live @stunome!" as different way how to promote university studying programme through social media.
As every social media community manager knows; creating fun, dynamic and eye-catching content is key. Especially on Facebook, brands are constantly competing for their fans’ attention. Find out how you can use free applications like Vine and SocialCam to create unique and engaging content by taking a look at some best practice examples.
Social Media are for us mainly a source of valuable data carried by users roaming over the Internet. If we are able to track their movement and combine it with the behavioral data they are willing to give away mainly via Facebook, we believe that we hold the key to tengible value brought by Social Media usage.
13 years in on-line marketing, from CIA (these days mediaedge:cia), through big campaigns in Advertures to Euro RSCG. Now taking care of PR, marketing and client relationships for BrandzFriendz.
Public services are not cool. Public servants are not cool. Getting things done with clerks is pain in the ass. And yet the principles of customer experience can be applied to everyday interactions with the bureau too. The question is - Why on earth does it matter for social media people at Babel Camp? Come to find out, you'll be surprised.
Jacek Iljin will present about New mBank, an unique project that completely redefines approach to Internet banking in Poland, Czech and Slovak. Besides bringing more than 200 new features and improvements to the Internet banking it also uses social media in a revolutionary way. New mBank is also the first project in Middle Europe that utilizes gamification principles in Internet banking and guides clients through the new functions in a friendly way. You don´t have to be financial expert to realize that banking can be really good fun and this presentation is all about it
To make a great TV ad is hard- one story, so strong and remarkable. Communicating via social media is hard too. We have to create remarkable and strong story every day. It is like writing a TV show. What can we get from marketing of American TV series? How can Game of Thrones become an inspiration for traditional Czech beer brand such as Velkopopovicky Kozel? Can videos ever become engaging on Facebook?
Managing the Czech branch of Slovak digital agency Triad, PR person for TEDx Bratislava.
In many companies there are two separated worlds – public relations and social media. But both departments can enrich each other. Modern PR managers must know how to use social media to enhance effects of their work and social media managers can learn more about principles of communication and managing relations. If those worlds cooperate, they can get interesting results. But when they lock-in in their shells, they will get only misleading outputs like numbers of outputs (PR) and numbers without context (followers, likes, klout…).
15 years of experience in media / PR / communication. Nowadays enabling the new media and technology to meet the traditional marketing and communication disciplines.
All right, so maybe this word, community, has been a bit overused in the context of social media, don't you think? Everyone keeps saying it's important to build them, to work with them, to please them etc. But here comes a question: When your business is not based on selling stuff online, how exactly can you benefit from having a hord of ambassadors? Yup, you sure can be happy for them spreading the word abou you and make other people fans of yours. But the thing is, you can actually activate these people in the offline world. How? Well, let us see...
One of the Sharks in the magical pond of social media. Loves to create and to play a lot. Which makes working with (not only) online communities his great hobby.
What is an average size of a Facebook Page? And how fast does it grow? How succesful it is when it comes to engagement or responding to fans? What is the best days & time to post on Facebook? Find out simmilarities and differences in brand’s behaviour on Facebook in selected countries across the CEE region
What Slevomat do on Facebook and why. It´ll be just our point of view on facebook communicationa and advertising.
Marketing specialist at Slevomat. Responsible for making money out of Facebook and few other things.
You want to present too? As we are a barcamp, you should have your chance - write down your name and topic on the flipchart by the second stage - and you can be a barcamp star. With or without presentation, share your experience or introduce a new project - it is up to you!
In this most competitive environment ever you have to: Look for synergies! Highlight the good and positive! Smile on the social networks! Have your own satisfaction department! All those things will help spread the word. Analyze your customer's issues. Focus your advertisement efforts on what works best, but be careful about your first impression. Maximize the effects and be a love brand. Foster. Your. Advocates.
Matej is an experienced social media specialist. He has worked in several agencies, founded the Social media dept. in Médea PR. He works for Kremsa Digital, the only Slovak Facebook Preferred Marketing Developer..
The Gazeta.pl is one of the top biggest Polish Web portals. Our strength are the information and thematic services, the people and the content they create. Therefore, from our point of view, the most important thing is whether anybody reads Facebook or not. Does valuable content stand a chance in the flood of LOL content, memes and images? Do our fans see our links and have a chance of stumbling across our articles despite the change in edge rank? Or perhaps do they not even want to come across them? Is really content the king? And lastly, does our fan really like us?
Communication & Social Media Manager at Gazeta.pl, one of the biggest polish portals. Studied Journalism and Political Science. Addicted to FB and can't be out of reach.
Can you recruit 5000 potential customers in a month? Can you use social media to grow your email list? What are the psychological triggers that move your fans from observing to acting? This presentation will shed light on what we all are aiming for: going viral. After thousands of campaigns the Antavo team knows a lot about the field. 10.000+ marketing professionals and agencies use their tool from 150+ countries on 27 languages. They power contests, sweepstakes and giveaways to Facebook, web and mobile.
Business Development Manager at UK start-up Antavo, the easiest to use social promotion builder.
On one side I want to describe the social media from the Polish users perspective. Few slides about our popular services, social networks and so on. On the other hand I will tak about our industry meaining people, meetings, startups, agencies.
My native and beloved Brazil has been called in April of this year “the social media capital of the universe” by the Wall Street Journal, and “a social media marketers’ goldmine” by Social Media Today. When two of the most important media in the world and also specialized in social media say strong words like those… our eyes should turn to what they point. In this presentation I want to present you numbers and facts to prove those statements are actually a reality.
A Brazillian in Brno – from South America through US to Central Europe, helping Webnode in Brazil to grow.
Videoflot - social network and marketplace for video creatives - unique platform created for the community of filmmakers and videocreators on one side and for the marketeers on the other side. The creators can not only get to the jobs and contact each other to make teams, but also use sophisticated production and presentation tools. We’ll explain why we decided to make videoflot not just another marketplace, but the whole ecosystem for creatives. Viral video biker on D1 - we’ll make anatomy of this viral and show some principles of viral videos on this one. + some behind the scenes and what is the life of viral video after 1 year
We all know that social media is one of the keys for modern news organizations to interact with their users and to reach them. But not all of us know how to successfully deal with social media in our everyday worklife. Lisa Stadler is working as a social media manager for four years now. She is talking about the integration of social media into all important departments of Austria's biggest online newspaper derStandard.at.
Social media manager of Der Standard newspaper, DJ, lecturer.
A new approach to social media that can feed marketing processes with personalized data. How does Facebook profile activity represents someone's personality, and how can it be leveraged in marketing?
Tech entrepreneur, lean marketing advisor and co-founder of BrandVee, a personality trait analysis startup.
I would like to give a brief introduction to the AVAST Software itself, as what we do on social media reflects company's philosophy and strategy. I will explain process of growing the communities, creating communication strategy as well as establishing multicultural social media team. Eventually we will take a look behind the scene of some of the AVAST campaigns with a focus on its highlights as well as challenges.
Global Community Manager at AVAST – with the goal set to beat Michael Jackson in number of Facebook fans.
What is the difference between the money from mainstream entertainment and the "dirty" money from adult? Despite all difficulties there are still effective ways for adult how to break through in SMM, but the ways are painful.
8 years in online affiliate business focused on adult and dating industry. Fighter for integration of this industry in the “mainstream” internet business. Helping partners of 69cash.com to become successful adult affiliates.
Forget branding, connecting and bringing love and peace to your fans on social network sites. At the end of the day, increase in sales is truly what most of the clients expect from all digital marketing channels. So why should social media be any different? Well, in most cases, they shouldn't! In my speech, I am gonna show you how do we make social networks profitable, how do we calculate ROI and how we sell this approach to our clients at RobertNemec.com (a Czech multichannel digital agency).
Twitter users selected from crowd to compete against each other as ambassadors of top end smartphones. Advocating their strengths and fighting for votes of public with little twist to finish it. Was it worth the hassle?
Head of social media in O2 CZ – social care, marketing, communication, strategy and other geeky stuff for the biggest telco. Online marketing specialist with editorial, technology and gaming background.
In social media monitoring and measurement we usually work with counting metrics, sometimes with outcome metrics (like KPIs) but is it enough for understanding who is who in our Facebook or Twitter communities? Are there other methods? And can we understand our fans a little bit more in depth? Yes, we can. Social network analysis is the right way for this.
I will not show you any numbers, I will not try to convince you about Social to make sense for Customer Service. We will do something for our folks, together. #WeCare13
Commercial director of Brand Embassy, a Czech-British start-up helping companies to get their customer care in social media sorted out.
Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I'll show you why and how to use it for your success. Social SEO experiments unveiled. Come and make me happy!